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How to Make it Rain in the Marketing Department: Selling Event Sponsorship...
If you’re like most marketers, events are part of your marketing mix. And why not? Events are a great way to drive opportunities and engage every aspect of your marketing funnel. But to host your...
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1+1=3 – How Partner Marketing Defies the Laws of Math
If you enjoy requesting cars on your smartphone, you were probably excited to learn that Uber has partnered with Google Maps, offering ride estimates along with driving directions, and allowing you to...
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4 Things We Learned From The Ice Bucket Challenge
Many years from now, as anthropologists comb through the remnants of our civilization, they’ll find something strange in the YouTube archives: thousands of people willingly dumping ice water over...
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Don’t Start Website Personalization Without These Best Practices
Implement website personalization? You might think “Scale Mt. Everest” sounds like a more attainable goal for you and your team in the second half of the year. However, like any major initiative,...
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How Experimentation Fuels a Winning Customer Acquisition Strategy
When growing your business, you need more than a couple of quick hacks to bring customers in the door: you need a proven strategy for customer acquisition that is dependable, scalable, and profitable...
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3 Steps to Experiments with Business Impact
The Hotwire website serves millions of visitors per week, offering a lot of opportunities to experiment. For Hotwire, experimentation is more than just trying different button colors; it empowers...
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How Asana Removed Uncertainty and Boosted Impact from their Website Redesign
Done right, website redesign projects can deliver measurable returns. But many sweat at the prospect of executing these high-stakes, high-visibility projects. After all, site redesigns are usually...
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How Early Adopters are Seeing Big Experimentation Impact
Measuring the true influence of your marketing initiatives on business growth has always been a tricky undertaking, especially in today’s multi-touch, hyper-competitive, lightning-paced digital...
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